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First Choice Power was the retail electricity arm of Texas-New Mexico Power (TNMP), one of the five Transmission & Distribution Service Providers in the state of Texas. In 2001, they spun off from TNMP to focus solely on retail electricity service. In 2011 they were purchased by Direct Energy.

Direct Energy is the largest competitive retailer of energy and related services in North America. With operations across Canada, Texas and the north-eastern United States, Direct Energy delivers $8 billion of energy and related services to over five million residential and commercial customers. They operate generation assets, as well as retail electricity services in multiple states across the US.

Direct Energy is a member of Centrica, group of companies provides energy and other services with more than 32 million customer relationships.



Our Grading of First Choice Power

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First Choice Power Plan Summary

Total Plans

4

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Customer Reviews of First Choice Power

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Most Recent First Choice Power Reviews  


My experience
I was very easy to switch over online! Stacie Strebeck from Caddo Mills TX

My experience
Since I have switched to this company I am overwhelmingly pleased with the service and rates that I have. There were no hidden fees and the bills are really low in cost compared to the previous company that I had! Alicia Williams from Freeport TX

The Best
I have been approached many many times by other vendors to change from first Choice Power. I have been with this company at least 40 years and I have not found any reason yet to change. Reliable, dependable service and customer service is always available. ( a human being) Sweet Jennings from La Marque TX


4-5 Star Reviews: 32 (18%)



My experience

I was very easy to switch over online!

Stacie Strebeck from Caddo Mills, Texas
December 2nd, 2018

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

3-4 Star Reviews: 8 (5%)



HARASSMENT

I am ill, following cancer treatments and while I like the company and pay my bill regularly without fail. I feel I am being harassed and loosing sleep. Beginning Wednesday 8/26/2020 I have received the exact same TEXT over 23+ times. I appreciate them providing guidance on preparing for storms, however I don't understand why I have to receive that information that many times. Then to call in and get asked questions they don't even ask when you have real problems of unconcern just to get the text that ran all night at 3am, 4:25am, etc to Stop is rediculous. Then to continue getting them after calling in and their closed for the day, means I have to vibrate my phone to get rest, when I have elderly parents who could have an emergency is wrong. HELP me please.

Sick and Concerned from Houston, Texas
August 27th, 2020

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

2-3 Star Reviews: 18 (10%)



HARASSMENT

I am ill, following cancer treatments and while I like the company and pay my bill regularly without fail. I feel I am being harassed and loosing sleep. Beginning Wednesday 8/26/2020 I have received the exact same TEXT over 23+ times. I appreciate them providing guidance on preparing for storms, however I don't understand why I have to receive that information that many times. Then to call in and get asked questions they don't even ask when you have real problems of unconcern just to get the text that ran all night at 3am, 4:25am, etc to Stop is rediculous. Then to continue getting them after calling in and their closed for the day, means I have to vibrate my phone to get rest, when I have elderly parents who could have an emergency is wrong. HELP me please.

Sick and Concerned from Houston, Texas
August 27th, 2020

Billing & Account Management
Customer Service
Order Experience
Pricing, Plans, & Promotions
How likely are you to recommend?

1-2 Star Reviews: 93 (53%)



Customer Service is NOT in the U.S.

I called the number listed on the Electricity Facts Label regarding the "special charge from American Electric Power - Texas Central that is not included in the total average price for electric service..........you may contact us at 1-866-469-2464 for more information regarding the price and applicability of the charge." The person was not in the U.S. (yes, I asked), was reading from a script, and had no idea what I was asking. Yet the company is in Houston? Really?? I will be doing business with a United States company!!

Native Texan from Corpus Christi, Texas
April 29th, 2021

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First Choice Power FAQs  


What is the cheapest plan that First Choice Power has?


The cheapest plan First Choice Power has is You Got This 24, with rates starting at 11.1¢. This is a 24 month plan. You can find details for that plan here.

Where can I order First Choice Power electricity?


First Choice Power has electricity plans in Texas

Where can I order First Choice Power natural gas?


First Choice Power does not have any natural gas plans

What do customers think about First Choice Power?


That depends on who you ask. There will always be someone who feels wronged by a company, no matter how good they actually are. The average First Choice Power customer review is 1.2 / 5 stars. Keep in mind, consumers will go out of their way to complain far more often than they will to give praise.

Why is my electricity rate higher than when I signed up?


The rate you see when you sign up is the average rate at that exact amount of usage in one billing cycle. Some companies try to game the system by applying bill credits between certain usage thresholds. It works great if you are within the margins, but as soon as you leave that band you no longer get that bill credit and your rate per kWh can double. The PUC only requires that companies disclose their average rates at 500, 1000, and 2000 kWhs. Companies can get around this by giving you a $50 bill credit if you use between 1000 and 2000 kWhs per billing cycle. The only way to really know what you're getting into is to read your EFL. A 10¢ rate at all usage amounts may end up being cheaper than that 8¢ rate at 1,000 kWh!

All First Choice Power Plans  


Plan Name
Company
/
Rating
Length
Price
Est Avg Bill
24 Month Fixed Rate
24 month
Fixed Rate
11.1¢ / kwh
at 1,000 kWh per bill
$111 est. avg. bill
Based on a yearly usage curve averaging 0 kWh per month
12 Month Fixed Rate
12 month
Fixed Rate
11.2¢ / kwh
at 1,000 kWh per bill
$112 est. avg. bill
Based on a yearly usage curve averaging 0 kWh per month
  • 1 entire year of rate stability
  • It’s easy to budget when your rate never changes
  • 12 Month Fixed Rate
    12 month
    Fixed Rate
    12.2¢ / kwh
    at 1,000 kWh per bill
    $124 est. avg. bill
    Based on a yearly usage curve averaging 0 kWh per month
    12 Month Fixed Rate
    12 month
    Fixed Rate
    12.8¢ / kwh
    at 1,000 kWh per bill
    $111 est. avg. bill
    Based on a yearly usage curve averaging 0 kWh per month